Scentsy is the Official Home Fragrance of Walt Disney World® Resort!

 

Scentsy is the Official Home Fragrance of Walt Disney World® Resort!

After almost three years of an incredible licensed product arrangement with The Walt Disney Studios, Scentsy is thrilled to enter into a multi-year relationship with Walt Disney World® Resort in Florida!

This relationship means that Scentsy will be designated as the Official Home Fragrance of Walt Disney World® Resort. And, we’re excited to share that Scentsy and Walt Disney World® Resort will be working together to bring a new guest experience to life within the Fantasyland area at Magic Kingdom® Park, creating rich storytelling opportunities through fragrance.

As you can imagine, there is a ton of work to do — and we’re not quite ready to unveil all the details just yet. Stay tuned!

The Scentsy relationship with Walt Disney World® Resort aims to:

• Increase Scentsy brand awareness.
• Reinforce Scentsy’s position as an international leader in home fragrance.
• Enhance Scentsy product and program offerings.
• Provide even more ways for you to market your Scentsy business.

We are also exploring possible leadership development opportunities for Consultants through Disney Institute, which helps to advise and train a variety of professionals, teams and organizations worldwide based on the business insights and best practices of Disney parks and resorts.

FAQ

Scentsy currently has a relationship with Disney. How is this relationship with Walt Disney World® Resort different from what we’re already doing?
Scentsy’s existing relationship with Disney consumer products allows us to introduce products that are themed to the powerhouse of select franchises including Disney, Marvel and Lucasfilm. The new relationship will allow Walt Disney World® Resort and Scentsy to work together on new promotional opportunities. In addition, Scentsy and Walt Disney World® Resort will be working together to bring a new guest experience to life within the Fantasyland area at Magic Kingdom® Park, creating rich storytelling opportunities through fragrance. Scentsy benefits from park guests becoming aware of the Scentsy brand in a positive way.

What experience will Scentsy and Walt Disney World® Resort be working on for the Fantasyland area?
Currently, there are no details to share, but we’re really excited about what lies ahead. Watch for more details of this immersive fragrance experience at a later date.

When will the experience in the Fantasyland area be available for park guests to experience?
We look forward to sharing more details of this immersive fragrance experience at later date.

Will there be other opportunities for park guests to experience the Scentsy brand in the Walt Disney World® Resort? Stay tuned. We’re excited to collaborate with Walt Disney World® Resort in exciting ways.

Is this relationship limited to Walt Disney World® Resort in Florida?
Yes. We are excited about our relationship with Walt Disney World® Resort and look forward to sharing more details in the future.

Why is the focus on the Fantasyland area?
Fantasyland at Magic Kingdom® Park is where young families typically start their Walt Disney World® Resort experience. The focus on this target audience made it the perfect fit to start the Scentsy and Walt Disney World® Resort relationship.